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Question: Why, Dennis Cass, Why, Why, WHY?!?

30 Sep

A reader writes:

I’ve been reading your blog for a while, but haven’t really gotten engaged for the simple (if depressing) reason that college leaves me little time for any creative projects of my own. That said, there’s always been one nagging (meta-)question that I am finally going to ask: why? Not to sound thankless (far from it), but why are you so adamant on helping complete strangers for what seems to be little to no personal gain? As someone who spends 8 months of the year around New Yorkers (and the other 4 around retirees), your seemingly sincere altruism is refreshing, but also somewhat baffling.

I have had this question in the hopper since February. Every week I take a stab at it and every week I set it aside.

In the past seven months several glib answers come to mind, answers like:

Giving is the new taking.

(Unfortunately, like so many glib answers, it’s not as original as I thought.)

This spring, while playing Resident Evil 4, I latched on to something Luis said to Leon when Leon tried to get to the bottom of Luis’s zombie-killing altruism:

“It makes me feel good. Let’s leave it at that.”

There’s also this wonderful line from Clay Shirky’s HERE COMES EVERYBODY when he quotes former Internet Society trustee Scott Bradner:

“The internet means you don’t have to convince anyone else that something is a good idea before you try it.”

The”why” lies in a mixture of all three.

Depending on the day I do this primarily because I believe in altruism for altruism’s sake, or because helping people feels good, or because I don’t have to explain to anyone (and in particular a bored and jaded New York magazine editor) why writing about paragraphs and pineapples is important.

In short:

I care about writers and good writing and would like to see more of both.

For now those are good enough reasons for me. I hope they’re good enough for you.

Question: Can You Unburn a Bridge?

17 Sep

A reader writes:

I would like to apologize to a former editor for being an arrogant little sh*t. I don’t necessarily need, want, or expect to work with this person again. But it has been weighing on my conscience for many months. Should I apologize, as a fellow human being who was clearly in the wrong? Or would any attempt be viewed as a pathetic attempt to suck up? Should I write a letter and stick it in a drawer? I can’t decide if my need to apologize is purely selfish and should be some ritual for my own personal catharsis, or if it would actually be a decent human thing to do to send it and ultimately appreciated by the receiver. Even, as I mentioned, if we never work together again. Help me, Mr. Blue.

The conventional wisdom says that one should never explain and never apologize. Saying that you’re sorry makes you look weak and does nothing to un-burn the bridge.

As I alluded to in yesterday’s post, you should especially hold your apologies for things outside of your control. Never apologize for not being published, or for being published locally but not nationally, etc.

That said, if you did something wrong then there’s nothing wrong with apologizing. The only catch is that you have to do it right away. If you apologize within 24 hours then it seems sincere. If you’re apologizing after a few days or a week then it seems calculated.

Also, people in this business are tougher than you think. Keep the apology simple and direct. Then move on and never mention the incident ever again.

Final thought:

If you’ve let the relationship go and for some reason want to rekindle the editorial flames, send in a smokin’ hot pitch. Fresh ideas heal all wounds.

Question: The Book That Changes the World

3 Aug

I’m not printing the reader question this time because the original e-mail I received was a mini-proposal, and the subsequent exchange is best left summarized. Here’s the gist:

I’m not a writer by trade, but I’m working on a book that will help advance a cause related to my primary career, which is education. I feel very passionately about a certain educational philosophy and would like to see it more widely implemented. In other words, I want to change the world. How do I go about writing and publishing such a book?

I am tempted to temper your expectations with a quote from Henry Wadsworth Longfellow:

“Most people would succeed in small things, if they were not troubled with great ambitions.”

But I will not do that, because there are things in this world that undoubtedly need changing, and I see no reason to discourage you. The question is how a book fits into those plans. On that score I offer the following thoughts:

Are you settling an existing argument or starting a new one?

Imagine it’s the 80s and you have a thoughtful, peaceful way of reducing global terrorism. In the United States you would’ve had a very hard time getting people interested in your book or your cause. Terrorism was something that happened somewhere else.

If, on the other hand, it’s the 80s and you have a thoughtful, peaceful way of ending the nuclear arms race, then you fit very comfortably into the existing cultural and intellectual framework.

In the first example, your challenge is to change the conversation entirely. In the second example, your challenge is to beat out the other people who already have turf claims to the conversation. These are two very different jobs. Act accordingly.

How close to the bone is your cause?

Perhaps the most famous world-changing book in the United States is Upton Sinclair’s The Jungle (Google Books version here). You cannot read this book and not instinctively cry out for the Meat Inspection Act!

Funnily enough, Sinclair intended the book to explose the plight of the American factory worker, but his original vision was sidelined because tainted meat is more visceral than exploited people.

Education-related causes are tricky because they’re abstract. If you find out your kids are eating maggot-infested school lunch you’ll drop what you’re doing and call the principle. If you find out your kids are enrolled in a language arts program that one study finds is 15% less effective than most language arts programs, then you may do nothing at all.

I’m not saying that the inadequate language arts program isn’t important. It’s just that it doesn’t feel as important. One of your challenges is to figure out how to make your cause feel more immediate.

Does the book have to be a book?

Books are persuasive. But so are documentaries, websites, poster campaigns, etc. If your goal is to be an author whose books affect change, then there is only one path. If the book is simply the means, then the paths are many.

Final thought:

The book is a conversation point, a springboard, a start. But the book can’t do it alone. Books don’t fight your fight for you. You’ll need collaborators, supporters, allies, evangelists, etc.

Ultimately, it all comes down to you. There was a bit in The New Yorker recently about how every public park or national monument happens because one person becomes an enormous pain in the ass for that cause. If I were you, I’d concentrate on how you’re going to be that pain in the ass. If you get a book out of it, then so be it.

Good luck and let me know how it goes.

Question: How Do I Find People to Give Feedback?

2 Jul

A reader writes:

Of all the things that I thought might be challenging about trying to write a book, it never dawned on me — until very recently — that it would be hard to get anyone to read it. I mean be a reader, as in read and comment. I thought writing was the hard stuff, but based on my success at inducing others to read and comment, I would have to say that reading and commenting must be much more difficult, for no one I know wants to do so. I recently read a book by a fairly well known author who identified those people who had been her “readers” –  and low and behold I knew one of them. Wow, I thought, there was my one chance to snag a reader and she beat me to it.

So:  What advice would you offer to a novice writer who is looking for a reader, for someone who will give the writing a fair but critical look and take the time to give feedback?

The practical answer is to take a class. I’ve always had good luck meeting new writers through classes and conferences. Another possibility would be to ask around your local bookstore or coffee shop. I supposed you could also advertise on Craig’s List.

The more holistic answer is that you get what you give. If you start volunteering your time to give feedback other people’s work, then you’ll soon find yourself on the receiving end of sweet reciprocity. Being a good reader means you’ll be good and read.

Some tips:

1. Keep it OUT of the family

Parents, siblings, spouses and dear friends are the absolute worst people to read your work, so it stands to reason that you shouldn’t read their work either. It’s impossible not to think about them hiding inside the characters and story (or worse, yourself) and any feedback will be clouded by preconception. Time to meet new people.

2. Limit your feedback to one or two vital areas

Even the best advice can only be addressed in stages. If you unload a laundry list of observations and insights, you’ll not only muddy your most important points, but you’ll risk the person tuning you entirely.

3. Only copy edit if people specifically ask for it (and even then proceed with great caution)

No one wants to hear about the typo on page 237. It makes people feel ignorant and it makes you look petty and small. Let the machines do the work.

4. Say less rather than more

Give your listener credit. If you feel the beginning is slow, say the beginning feel slow. You don’t need to dissect the slowness.

5. Questions are more helpful than statements

Telling people about the flaws in their work puts them on the defensive. Asking questions helps them step outside themselves and see their work through your eyes.

So instead of saying their protagonist is wimpy, say something like, “Do you want this guy to come across as super passive?”

5. Remember who the writer is

The cardinal sin of giving feedback is getting in and rewriting it yourself. Your job is to give an honest reaction, not right wrongs. Even if you have the coolest idea for the coolest ending ever, please keep it to yourself.

6. Don’t be offended if the person doesn’t take your advice

Rule #6 is Rule #1. Everyone walks their own path. It’s taken me over ten years to follow advice that I got from my first writing teacher. Be kind, generous and supportive and then walk away. It all comes back.

Now THIS is a Senior Project

15 Jun

Congratulations to Savannah College of Art and Design senior Bang-yao Liu.

You are one ’09 grad who has nothing to worry about.

Question: How Do I Start My Writing Career?

8 Jun

A reader writes:

My name is NAME and I’m currently a junior at COLLEGE COLLEGE. My friend, NAME, who is in the same graduating class as me, referred me to your website. While I am a ACADEMIC MAJOR in a WORLD CITY right now, my true passion is writing poetry, and I’m trying to develop my skills in writing short stories. I am fairly certain that I want this hobby to become my career, but I don’t know where to even start! I will be the first person in my family to graduate with a 4-year degree, so I don’t have any relatives with applicable experience or knowledge. Do you have any advice on where to start?

I’ve been sitting on this question for months, and for our readers who are farther along in their writing careers I’m sure you understand why.

Where to start? Where to start? Is there a more impossible question to answer than WHERE TO START?

The advise that springs to mind is of the “just write” variety, advice that I will not give. “Just write” is dismissive and minimizing, like telling someone who’s clinically depressed that maybe they wouldn’t feel so crummy if they just lightened up and, you know, tried to have some fun and not worry so much all the time.

I couldn’t do that to you, NAME from COLLEGE COLLEGE. You say you have the desire. Very well. Now let’s put some shape to all that ambition. Let’s get you doing a web project.

The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.

Mark Twain

Another way of approaching Twain’s advice is to take the “complex overwhelming task” and shrink it—in its entirety—until it’s small enough to be manageable.

Becoming a writer is a simple matter of mastering ideas, emotion, insight, subtext, research, writing, rewriting, polishing, publishing, marketing, publicity and finding, building and maintaining audience. You’re going to do all of those things, but on a scale you can handle.

Here’s what you need to do:

Pick the project

That memoir about your experiences growing up as the daughter of a cruel pineapple magnate is not a project. That’s your life’s work. A project is something like Skull-A-Day or SMITH Magazine’s Six-Word Memoirs. You will pick a project that is finite, manageable and low stakes, something like 36 Poems about Strawberry-Banana Yogurt.

Do the project

You will write your 36 poems about strawberry-banana yogurt. Or, if you are acting as an editor/curator, you will collect your 36 poems about strawberry-banana yogurt. (Per Doug’s comment, you will also need to set a deadline.)

Produce the project

Your project has to be public, but you’re not going to wait for permission. You’re going to put up a website (36PASBY.com is available, btw). You’ll do this yourself, or you’ll gain the invaluable experience of collaborating with other people who have different skills than you have. Either way you’re going to make it look rad.

Support the project

You will do all the things that people with “real” books do. You will throw a launch party. You will start a Facebook group (even if you are over Facebook). You will pitch a story to your local newspaper. (Again, if you’re up to the task, then collaborate. Doesn’t everyone know an aspiring publicist?)

Put an end to the project

The point of this exercise is to be quick and light and effective. If 36 Poems about Strawberry-Banana Yogurt takes off, then that’s great. If it doesn’t, then you will have already built in a sunset provision. Let your project be what it’s meant to be. Then walk away.

Rest

Rest is important. Rest now.

Asses the project

How did it go? What went wrong? What went right? What was in your control? What was out of your control? Be honest with yourself, but also be kind. It’s just a project.

Learn from the project

This whole time you’ve been (lightly) learning about what you do well, what you struggle with, what you think you could improve, what you’re always going to be hopeless at. Now take a moment to write down the lessons learned.

Rest again

Did I not mention that rest is important? Please rest again.

Do another project

Take what you’ve learned from the first project and do another one. And another. And another. And another. With a little hard work and luck these projects will grow in scope and size and important.

Then one day you’ll wake up to find that your next project is that memoir about growing up the child of a cruel pineapple magnate. Project and life’s work have become interchangeable. Fortunately, the muscles and skills you developed doing your web projects apply quite nicely. You’ll also find that you’ve managed to collect some friends, readers and collaborators along the way.

Then the book comes out, and you go on the radio, and the interviewer asks you how you got started as a writer, and you’ll smile and tell her about 36 Poems about Strawberry-Banana Yogurt and that story will absolutely kill.

You win. The end.

NYTSMSS Query Lesson #3: Nobody Knows What You’re Talking About (Hooray!)

7 May

Still rolling with our query lessons. Check out this one for ANAGLYPH TOM:

The experimental filmmaker Ken Jacobs revisits the 1905 Edison film that was the source of his 1969 structural analysis “Tom, Tom, the Piper’s Son,” this time in 3-D video.

Beyond the words “experimental filmmaker” I have absolutely no idea what this means. Never heard of Ken Jacobs. Not interested in late-60s structural analysis. 3-D leaves me cold.

But this synopsis means something to somebody, and that’s the only thing that matters.

  • You could try to make this pitch more universal.
  • You could try to convince a broader audience that this story is relevant to them.
  • You could try to (through lengthy, parenthetical, infinitive-splitting digressions) educate the populace about anaglyphs, Thomas Edison’s film career, etc.

But is that really the best use of your time?

The wise writer not only knows their audience, but also know the limits of that audience. Sometimes that audience is going to be irrevocably small. Better to connect with those people fully than to reach beyond them and miss on all counts.

An anaglyph:

Image taken from www.stereoscopy.com

Image taken from www.stereoscopy.com

Question: Agent Green-Hungry? Or Agent Salty-Busy?

2 Apr
Broadway Danny Rose

Nice guy. Terrible manager.

A reader writes:

I’m been putting final polishes on my manuscript, and I think I’m there, so now, I’m looking at agents. Actually, I’ve been building a list for a while, but when looking at some larger agencies, I wonder as a first-time novelist, what would be the ‘good idea’ when deciding which agent to send a query letter – a newer agent, ‘actively building’ his or her list, or a more established agent? This is assuming both are looking for the genre I write in, of course. I tend to think sending to the newer agent at a large agency would be the best choice. What do you think?
First, kudos to you for building a list. Double kudos if by “building a list” you mean
  1. Scanning the acknowledgments of books you admire for agent-related intel;
  2. Reading Galleycat, Publishers Marketplace, etc. for same;
  3. Going to conferences and meeting people in a non-crazy way;
  4. Avoiding generic directories such as Writer’s Market.
Your interest in having a new agent at a larger shop tells me that you want the attention of an up-and-comer with the caché of a brand name.
*
On paper this is a solid approach, but I have the following thoughts for you to consider with great gentleness:I’d hate to see you avoid high-powered agents simply because you’re afraid they don’t have time for you
*
It’s true that less established agents are more active in the list-building department, but truth be told everyone is always building their list. That’s how the business works.
*
If you’ve got something, then you’ve got something. A known ass-kicker can often get you a better deal, which is good for you and your book.
*
I’d like for you to think about what you want out of an agent
*
Different writers have different philosophies about what they want from their agent. Some writers only want their agents to get them book deals. Others want editorial help. Still others want a best friend, therapist, social pimp, etc.
*
There is no right or wrong answer. But please keep in mind that your agent’s primary job is to get you a book deal. Yes, agents are stepping up and taking on other functions such editing, publicity, etc. But if an agent can’t deliver on the basics, then that’s not the right agent for you.
*
I hope you’re also doing things to make the agents come to you
*
Back in December, I wrote a silly yet informative parable about getting published without querying. I’m not in any way trying to talk you out of querying. But while you’re at it, you can also start attracting some attention.
*
For example, a lot of new fiction writers don’t realize that you can spin nonfiction articles off your novel. Matthew Pearl just did a great piece for Slate on Charles Dickens’ 1867 tour of the United States. Not all books will have that kind of direct tie-in, but if you’ve done any research for your novel (please tell me you’ve done research for your novel) you can find a way. (The personal essay is a very forgiving form.)

Question: How Do I Know if I’m Ready?

4 Mar

A reader writes:

You know, you’ve mentioned this issue of “readiness” in at least a couple of posts now. [ed. note: she is referring to What the @#$%! Am I Doing with My Life] I think intuitively I get this, but maybe you could talk about how to practice and/or recognize readiness. For e.g., I didn’t get why you said in one of your previous posts that you wouldn’t be ready to write a film. But maybe it’s because you haven’t been living the steps that would lead to that?

Great question. Please allow me to respond with a series of questions that you can ask yourself:

1. Am I ready to do the work just once?

Go read the comments section on Nathan Bransford’s blog. There are any number of posters who you can tell are further along in their dreams than they are in their work. (And bless them for it.)

Depending on what you’re doing, you may be in for a long apprenticeship. Would you really want to get your big break if you couldn’t deliver even once?

2. Am I ready to do the work with some frequency and consistency?

You think Genre Writer X is a hack, but she’s producing a book a year. You laugh at the unintentionally funny columnist in your community newspaper, but his work does meet a certain standard.

Even being consistently mediocre is harder than it looks. You may have an excellent spec script for a sitcom, but could you produce 22 episodes a year?

3. Am I ready to handle the attention?

Say you create your breakout work. Good job. So what else do you have?

“What else?” is the first question the gatekeepers ask. If you don’t have a vision for the next thing (and the next and the next) then there is a chance that you’ve wasted that particular opportunity.

4. Am I ready to go out and attract attention?

Actors have it easy. Their need for attention borders on the biological. The rest of us struggle with promotion, self- and otherwise.

It’s not just a matter of being good at radio, TV, print, etc. It’s being able to take a project, put it on your back, and carry it for years.

5. Am I ready to sustain attention?

You’re a success! Enjoy it! You’re a success! Now you have a f*cking target on your back!

Do well and your fans love you, but they also start to raise their expectations. Do well and your critics and enemies are actively trying to take your ass down. How are you going to deal with all that (in public) while also getting the work done?

6. Am I ready to make use of that sustained attention?

I always think of Michael Pollan as a writer who’s not only at the top of his game creatively, but who’s also assumed a leadership role in our culture.

Now we’re talking about the full integration of work, audience, and public profile. We’re talking about having a direct effect on how people talk, think, behave, vote. Are you ready to be at the center of all that?

***

If this sounds overwhelming, don’t worry about it too much. You don’t have a lot of control over how, when or why things happen. We’re all familiar with stories of people for whom success came too fast. We also know people who never got their due.

That said, if you’re starting out and you have grand ambitions, then the aforementioned questions could help you in your quest.

If you want to be the Michael Pollan of sustainable architecture, then there are certain skills that you can practice to help make that happen. Join Toastmasters in order to bone up on your public speaking. Take up podcasting to work on your radio mojo. The big dream is completely impossible, but also eminently doable.

Because You Care about Awesomeness: Grand Unified Weekly

13 Feb

Rad science screencast Grand Unified Weekly has been put on hiatus.

Not that I hold the fate of the universe in my hands, but this makes me wish I would’ve loved up the show more thoroughly in my previous post.

But all is not lost. Good work (and the good people who make it) have a way of resurfacing.

Best of all, you’re going to help make that happen. Because you care about awesomeness, I’m humbly asking you to head over to GUW and give them some comments love.

Post as a quick, anonymous “come back soon” or a lengthy love letter that has your avatar next to it. (You know, the one with Trinity from The Matrix.)

Click here, here or here to arrive at the relevant post. I won’t forget it. Neither will the universe.

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