When I think of collage I think of Hannah Hoch and punk band flyers that look like ransom notes. In other words collage as reflection of a fragmented culture and society.
What I like about this Sour video is it’s collage as integration of a fragmented culture and society.
The people in the video are all fans, and each made their little piece all by their lonesome in front of their lonely webcam, and then directors Masashi Kawamura, Hal Kirkland, Magico Nakamura and Masayoshi Nakamura pulled it all together and made it beautiful.
You could totally do that if you wanted to.
Totally awesome. I’m sharing that.
Heart sparking.
Here’s an article in Ad Age about how they did it:
http://creativity-online.com/?action=news:article&newsId=138026