What Does “Timely” Mean?
12 May
Last December, as you may recall, Iraqi journalist Muntadhar al-Zeidi threw a shoe at former President George H. W. Bush.
I happened to be online when it happened, and I remember thinking, “Goody. This is just the kind of freaky, bite-sized news story that revealingly wends its way through the culture.”
The story broke on December 14, 2008. This was a Sunday. By Monday, what you think would happen had happened: late-night talk show jokes, op-eds about the significance (or insignificance) of the moment, reactions and counter-reactions in the blogosphere.
Then, on Tuesday afternoon, I found these:
(GIFs are courtesy Top Ten Awesome Bush Shoe-Toss Animated GIFs from the Riff blog over at Mother Jones.)
I was floored. It’s one thing when people dash off a blog post or Photoshop gag, or put up a quickie video response on YouTube, but these GIFs are so slick and so good and so artful. And even if this is an admittedly minor phenomenon, it all happened—collectively and unconsciously—in less than 48 hours. Most important of all, even though these GIFs were made by amateurs, they are funnier and more pointed than anything I saw done by professionals. Seeing them made me wonder if I can still be competitive in this culture.
I have since calmed down, even if lingering questions remain:
If I’m going to try to be “up to the minute” then what skills/resources/attitudes will it take to keep up?
If I’m not going to try to be “up on things” then what is my relationship to the cultural timestream? Am I a week behind? A month? What are the risks/rewards of being outside of conventional time?
Regardless of my relationship to time, how can I make sure that my ideas are as transformational as they need to be in order to make an impact? What is too far? What is not far enough?






