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	<title>Comments on: Advertising and The New York Times Book Review</title>
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	<lastBuildDate>Mon, 29 Aug 2011 22:07:40 +0000</lastBuildDate>
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		<title>By: Bob Reid</title>
		<link>http://denniscass.com/2009/02/09/advertising-and-the-new-york-times-book-review/#comment-2379</link>
		<dc:creator><![CDATA[Bob Reid]]></dc:creator>
		<pubDate>Mon, 29 Aug 2011 22:07:40 +0000</pubDate>
		<guid isPermaLink="false">http://denniscass.com/?p=608#comment-2379</guid>
		<description><![CDATA[Last year I placed an ad in the New York Book Review for my book. I was a first time author and the book was titled &quot;Never tell an Infantryman to have a nice day.&quot;  and it was published by Xlibris.  I spent qute a bit of money for this ad with the assurance that it could more than pay for the cost of the advertisement.   After nearly a year, I have not received ten cents resulting from this advertisement. I would strongly advise everyone not to use this form of advertisement. It is definitely a waste of money.]]></description>
		<content:encoded><![CDATA[<p>Last year I placed an ad in the New York Book Review for my book. I was a first time author and the book was titled &#8220;Never tell an Infantryman to have a nice day.&#8221;  and it was published by Xlibris.  I spent qute a bit of money for this ad with the assurance that it could more than pay for the cost of the advertisement.   After nearly a year, I have not received ten cents resulting from this advertisement. I would strongly advise everyone not to use this form of advertisement. It is definitely a waste of money.</p>
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		<title>By: PE Harris</title>
		<link>http://denniscass.com/2009/02/09/advertising-and-the-new-york-times-book-review/#comment-1507</link>
		<dc:creator><![CDATA[PE Harris]]></dc:creator>
		<pubDate>Mon, 15 Feb 2010 18:03:32 +0000</pubDate>
		<guid isPermaLink="false">http://denniscass.com/?p=608#comment-1507</guid>
		<description><![CDATA[I can&#039;t find the link for placing an ad in the NY Times Book Review

can anybody help?]]></description>
		<content:encoded><![CDATA[<p>I can&#8217;t find the link for placing an ad in the NY Times Book Review</p>
<p>can anybody help?</p>
]]></content:encoded>
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		<title>By: denniscass</title>
		<link>http://denniscass.com/2009/02/09/advertising-and-the-new-york-times-book-review/#comment-334</link>
		<dc:creator><![CDATA[denniscass]]></dc:creator>
		<pubDate>Fri, 13 Feb 2009 22:16:09 +0000</pubDate>
		<guid isPermaLink="false">http://denniscass.com/?p=608#comment-334</guid>
		<description><![CDATA[I had hoped to stir up more discussion with this post, but perhaps I needed to frame it up more. 

What I find interesting about that list is that almost half of the ads are paid for by the Penguin Group. So if Penguin hadn&#039;t advertised that week, what would they have done? 

Ads for books have never been a popular way of getting out the vote. And ad revenues are down across the board. 

Still you have to wonder: what does a post-advertising publishing world look like? 

Do even &quot;big&quot; books become sell-it-out-of-the-trunk-of-your-car books?]]></description>
		<content:encoded><![CDATA[<p>I had hoped to stir up more discussion with this post, but perhaps I needed to frame it up more. </p>
<p>What I find interesting about that list is that almost half of the ads are paid for by the Penguin Group. So if Penguin hadn&#8217;t advertised that week, what would they have done? </p>
<p>Ads for books have never been a popular way of getting out the vote. And ad revenues are down across the board. </p>
<p>Still you have to wonder: what does a post-advertising publishing world look like? </p>
<p>Do even &#8220;big&#8221; books become sell-it-out-of-the-trunk-of-your-car books?</p>
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		<title>By: denniscass</title>
		<link>http://denniscass.com/2009/02/09/advertising-and-the-new-york-times-book-review/#comment-324</link>
		<dc:creator><![CDATA[denniscass]]></dc:creator>
		<pubDate>Tue, 10 Feb 2009 01:51:23 +0000</pubDate>
		<guid isPermaLink="false">http://denniscass.com/?p=608#comment-324</guid>
		<description><![CDATA[This week it was what the Times says is there minimum: twenty-four (24) pages.

Please do report back on what you find on-line.]]></description>
		<content:encoded><![CDATA[<p>This week it was what the Times says is there minimum: twenty-four (24) pages.</p>
<p>Please do report back on what you find on-line.</p>
]]></content:encoded>
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	<item>
		<title>By: Kat</title>
		<link>http://denniscass.com/2009/02/09/advertising-and-the-new-york-times-book-review/#comment-323</link>
		<dc:creator><![CDATA[Kat]]></dc:creator>
		<pubDate>Tue, 10 Feb 2009 00:10:25 +0000</pubDate>
		<guid isPermaLink="false">http://denniscass.com/?p=608#comment-323</guid>
		<description><![CDATA[How many pages in total was the book section? I always read on-line, so I don&#039;t have a good gauge.

(Off to go see what ads are on-line, and if any match up with the list above)]]></description>
		<content:encoded><![CDATA[<p>How many pages in total was the book section? I always read on-line, so I don&#8217;t have a good gauge.</p>
<p>(Off to go see what ads are on-line, and if any match up with the list above)</p>
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